Wednesday, April 21, 2010

Taking small steps to reduce your carbon footprint

EL SEGUNDO, USA: Cereplast Inc., a leading manufacturer of proprietary bio-based sustainable plastics, focuses on giving back to Mother Nature by revolutionizing the plastics market and creating sustainable, BPA-free bioplastic solutions.

The 40th anniversary of Earth Day, which will be celebrated on April 22 this year, coincides with Cereplast’s longstanding philosophy of educating the public about environmentally sustainable solutions.

With Fortune 500 companies seeking ways to cut costs, many industries are looking for greener alternatives—products with a low carbon footprint—and consumers are educating themselves about the benefits of sustainability. For instance, green buildings with sustainable features such as solar panels for efficient uses of energy, result in higher returns on investment, saving up to 60% more energy than conventional buildings.

Bioplastic products stand out because of their capabilities and represent one simple change that consumers can embrace to live a more environmentally-conscious lifestyle. From baby products to plastic utensils, Cereplast is actively producing bioplastic resins for use in biodegradable plastic products for consumers as well as industrial applications.

Fully compostable within 180 days of disposal, bioplastics leave no chemical residue. This provides a completely biodegradable solution and eliminates any potential safety risks for consumers.

“We know that parents are always conscious of their children’s health and want to be sure to not expose them to any hazardous chemicals; Cereplast offers these consumers an ideal solution,” said Frederic Scheer, founder, chairman and CEO of Cereplast.

“For Earth Day this year, it is my hope that we will educate consumers and show them what other responsible options are available. With landfills overflowing and global warming escalating, the need for sustainable bioplastic products is more evident than ever.”

Leading the way by incorporating bioplastics into their products is Dorel Juvenile Group US, a company that recently introduced a new line of bioplastic infant/toddler products using Cereplast Compostables Resins called Safety 1st – Nature Next.

With available products including the innovative Nature Next 3-in-1 Potty, Booster Seat, Infant to Toddler Bathtub and Bath Center, and Step Stools, eco-minded families are provided with cost-efficient and sustainable solutions. Many Safety 1st – Nature Next products are available at large retailers across the country, including Wal-Mart, Target and Toys R Us.

“We recognized the consumer demand for sustainability within our products at Dorel,” says Dave Taylor, president and CEO at Dorel Juvenile Group US. “Incorporating bioplastic products was our next logical step, and we want consumers to understand the importance of sustainability and what these naturally biodegradable options will mean for the long-term.”

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