Color-changing solar lantern this year's holiday gift

NEW YORK, USA: MPOWERD Inc. announced that people can now add cordless, colorful illumination to just about any occasion with its much-anticipated color-changing Luci Aura inflatable solar lantern.

Designed to make any indoor or outdoor event special Luci Aura ($24.99) has seven luminous hues plus classic white and can cycle through multiple colors (like a modern lava lamp) or settle on one favorite shade.

"We've been expanding our family of Luci solar lighting to meet fast-growing demand – for everything from home decor and emergency preparedness to camping and fishing," said John Salzinger, MPOWERD co-founder and executive VP. "Our new multi-colored, multi-use and multi-faceted Luci Aura is perfect for patio and pool parties, dorm rooms, mood lighting, festivals, holiday decoration and corporate social responsibility initiatives. The fun wow-factor of this lantern translates throughout the global market."

Luci Aura first wowed crowds earlier this year at the 2014 International Consumer Electronics Show (CES) where MPOWERD also received a ShowShoppers Envisioneering Innovation & Design Award. The building demand for MPOWERD's unique lantern has many predicting that Luci Aura will be this year's holiday "It" gift. The official MTV VMA Awards recently reinforced this prediction by providing Luci Aura as an exclusive celebrity gift at its ceremony in late August 2014.

Consumers wanting to be among the first to get their hands on Luci Aura can pre-order the solar lanterns at www.mpowerd.com/order. Orders are expected to be shipped to customers early October 2014. The colorful new lantern will also debut in selected retailers across the US before the holiday season.