Need for end-market diversification on horizon for global PV sector

BOSTON, USA: Solar companies at every step of the global PV supply chain must begin to focus resources on developing the end-markets that will support the industry in the event of another major market saturation, according to the recently released market report by PHOTON Consulting, Solar Power Markets: Prepare for Impact.

"During 2009, the global PV sector became overly dependent on a few dominant end markets. As rapid supply growth returns to the sector, we fear that these markets are at significant risk over the next several years of exhausting the local economic and technical capacity to sustain these rapid installation growth rates," said Chris Porter, lead demand analyst at PHOTON Consulting and co-author of Solar Power Markets: Prepare for Impact.

"Those companies who have not established defensible channels to other markets are likely to have a very difficult time when this happens."

Solar Power Markets: Prepare for Impact, PHOTON's newest research report is a critical downstream reference guide that enables global solar companies to navigate the most important existing and emerging PV markets. Prepare for Impact includes in-depth 30-page profiles of the 13 most important end-markets for current and future global PV demand.

The report includes critical market-specific data and analysis on price and volume trends, project economics, policy details, key market participants, and regulatory requirements for the markets highlighted.

"Prepare for Impact provides the necessary data, frameworks, and toolkits to empower solar industry executives to make fact-based decisions as they move forward into new markets in the coming years," said Porter.