DUBLIN, IRELAND: Research and Markets has announced the addition of GlobalData's new report "Global Solar PV Market Outlook in 2012 - Consolidation of Supply Base and Diversification of Markets" to its offering.
The year 2012 will be characterized by the consolidation of solar Photovoltaic (PV) supply base and the diversification of the solar PV market. While the number of solar PV equipment companies will continue to face tough operating conditions in the market, weak demand in European PV markets will be partially offset by the growing markets of US, India, China and Japan. Module prices will also drop, owing to increased market competition and a decline in polysilicon prices.
The industry trends of 2011 will largely continue in 2012. Companies will rework their strategies around building brand perception and reducing cost and expanding their presence across the PV value chain. Moreover, PV companies with weak balance sheets and limited resources will lose market share to more resourceful players. Moreover, companies with diversified market bases will have an advantage over companies that are limited focusing on conventional European PV markets.