Sujana Energy to partner with Nichia

HYDERABAD, INDIA: Sujana Energy Ltd (SE), a part of Hyderabad headquartered, Sujana Group of Companies has entered into strategic partnership with the Japanese company Nichia Corp., a pioneer and world leader in (blue and white) LEDs and the largest supplier of white LED’s in the world.

Both companies will work together to explore opportunities in the field of LED Lighting and Display for the first time in India.

As part of the partnership, the two companies will collaborate on compatible capabilities that can be applied to benefit the current and future customers in India. For a country like India, faced with acute shortage of electricity on the one hand and “dark region’, unconnected to the power grid, LED lighting is the most energy efficient means of lighting, in fact it affords more than 50 percent saving in power costs for the same level of luminous efficiency and works well with renewable energy sources like solar power.

Expressing his satisfaction on the strategic partnership with Nichia, YS Chowdary, chairman, Sujana Group of Companies, said: “Renewable energy is the focus area for the Sujana Group of Companies and I am sure that this partnership where two large corporations come together is a sign of commitment to make latest technology products that are available, applicable & affordable to consumers. This I am sure will go a long way in lighting up the world.”

Nichia is the largest supplier of white LEDs in the world. It offers many products and technologies that can be adapted to Indian conditions, while Sujana Energy is strong in R&D and has the understanding of the unique needs of India, the two companies make for an ideal partnership to develop and joint market products that are designed for use in homes and offices as well as public conveniences.

Under the Solar Power Mission itself, the government plans to convert 60 Indian cities to total solar powered cities, making for an opportunity of almost Rs. 1800 million for LED lighting equipment alone.

Makoto Takenaka, MD of Nichia Chemical Pte Ltd, said: “The current strategic partnership on LED lighting and display formalizes a long-term and valuable relationship between Sujana Energy and Nichia, and further expands our corporate relations. By gaining a better understanding of each company's capabilities we are sure to collaborate to develop unique solutions for customers across the country.

"Demand for LED is almost limitless worldwide. Although competition is extremely high in Indian market, I believe, this collaboration between Sujana and Nichia will be a breakthrough for expanding LED lighting and display.”

As part of the strategic partnership, Nichia will provide Sujana Energy a product head start/leeway, during which, Nichia will do best to make its new/suited products available only to Sujana for the Indian market. The scope of the cooperation in LED lighting and display domain by using various collaboration channels may be further expanded; potentially extending it to other countries in the future as demands exist.

Hari Kiran Chereddi, MD, Sujana Energy, remarked, “By bringing together our experience and capabilities, we will be in a position of strength to provide our customers with innovative and comprehensive solutions for their lighting needs using cutting edge renewable technologies.“