GERMANY: A modernized brand appearance is set to differentiate Donauer Solartechnik more clearly from its competitors. In time for the Intersolar Europe the specialist wholesaler from Gilching has reworked its company logo, adapted its corporate design and defined a new brand core. The new website, www.donauer.eu, aimed at customers and investors, will be launched simultaneously.
“The modernization of the Donauer brand stands not only for the strengthening of its position on the market, but also for a new strategic orientation. In a changing market it is extremely important to sharpen one’s company profile and adjust to the individual needs of the customer”, explains Rudolf Donauer, Managing Director and founder of the company. At the same time, the new branding represents the business areas specialist wholesaler, off and on-grid projects and e-mobility as an integrated whole.
Promise of quality is focal point
“Following our foundation 15 years ago, we are now making a crucial step towards strengthening our position in relation to the competition,” reports Rudolf Donauer. This can be clearly seen: the existing logo has been modernized and the corporate design adapted accordingly.
Further, the brand INTERSOL for assembly systems and solar heat is now better integrated into the Donauer brand thanks to the addition of “by Donauer”. The new slogan, “Our ‘good’ is better”, emphasizes the guarantee of quality which Donauer gives its customers. The brand values of “friendly”, “smart” and “competent” typify the motivation and performance of the staff and the continual development of the company.
New navigation for website
The specialist wholesaler from Gilching has also thoroughly reorganized its website. This is not just an optical “facelift”, but rather a significant expansion of the information provided. Each area of the business is now directly accessible via a slideshow.
With the aid of the new navigation system, visitors to the website are more easily and quickly able to find their way around the website to the information they are looking for. The homepage includes a wide range of downloads with information about products and manufacturers for customers.