COLOGNE, GERMANY: The Press Agency Krampitz is showing its PR Handbook for New Energies at the joint stand for young, innovative companies at the trade fair Intersolar Europe. The work, at 230 pages, is the first handbook on press and public relations especially for the international renewable energies sector worldwide.
For the second time, the German Federal Ministry for Economics and Technology (BMWi) will be supporting the participation of the PR specialists from Cologne – this year in particular for its innovative book. “The growing pressure from competition and the cutbacks in the feed-in tariffs make strategic press relations especially for solar companies even more important,” explains the main author and publisher Iris Krampitz. Many companies of the sector have, however, neither a marketing, nor a PR strategy – something the agency boss knows well from thirteen years of experience in the sector and was able to confirm in a poll she took at the Intersolar Europe in 2011.
“In our handbook, we show managing directors, marketing and PR managers of biomass, solar and wind-power companies how they can reach the right target groups by taking suitable action using strategic PR and how they can increase their marketing success by a greater presence in the media,” Krampitz says.
The agency has already sent more than 100 copies of its PR handbook to 14 countries all over the world, only two months after it appeared: to Germany, Austria and Switzerland, as well as Belgium, Denmark, France, Great Britain, Italy, Ireland, the Netherlands, Norway, Portugal, Singapore and Spain.