USA: Clean Power Finance (CPF), the online marketplace for residential solar financing and leading provider of solar sales software, announced partnerships with Roof Diagnostics Inc. and Trinity Solar.
Over the next few months, the new partnerships will expand the range of residential solar financing options available to installers in Connecticut, Maryland and New York. CPF has also established an office in New York City to support its East Coast partners.
“We are very pleased to add top-tier companies such as RDI and Trinity to our extensive list of solar professional partners,” said Robert Prigge, chief commercial officer of Clean Power Finance.
“These partnerships demonstrate the attractiveness of Clean Power Finance’s model. In less than two years, virtually every single major partner of the early residential solar finance providers has left exclusive relationships to be able to work with CPF. Our pending expansion into new markets underscores demand by solar companies for finance products they can brand and market to homeowners.”
The unbranded solar finance products available on the CPF Market allow partners to put their brands in front of homeowners. This is especially important in an industry that still relies heavily on referrals for business. Partners also benefit from access to a variety of finance products: product choice helps solar professionals close more deals because they can tailor the financing to an individual homeowner’s needs.
Clean Power Finance manages more than half a billion dollars of project financing on behalf of third-party solar investors. The company provides solar professionals with CPF Tools, the leading solar sales SaaS application, and connects solar pros with institutional solar finance investors through the CPF Market, the online business-to-business marketplace for distributed solar financing.
Clean Power Finance entered the residential solar financing market in California in April 2011. Since then, the company has expanded into eight other states around the US and now works with up to 80 percent of the top residential solar companies in major solar markets.